Zavo Success
A transformative journey of scaling digital lending through strategic optimisation and data-driven excellence.
Brief
Brand Launch
Establishing Zavo's presence in the competitive fintech landscape with strategic market entry.
Success Story
Building a scalable digital lending platform that delivers exceptional growth and user engagement.
Challenges
Tracking Issues
Inconsistent data tracking hindering performance analysis.
Structural Gaps
Account structure lacking scalability and organisation.
Planning Deficits
Absence of strategic roadmap for growth.
App Errors
Technical issues impacting user experience and conversions.
System Inefficiencies
Outdated processes limiting campaign effectiveness.
No Benchmarking
Lack of performance metrics for informed decisions.
How We Resolved It
Pilot Programme
Launched controlled testing to identify optimal strategies and validate approaches.
Restructure & Improve
Overhauled existing systems and rebuilt account architecture for scalability.
Data Reports
Implemented comprehensive analytics and reporting frameworks for insights.
Product Enhancement
Refined app experience with technical fixes and user journey optimisation.
Campaign Optimisation
Enhanced creatives, messaging, and targeting for maximum impact.
Funnelised Structure
Created systematic conversion funnels with built-in optimisation systems.
Results
Transformative growth across all key performance indicators, establishing Zavo as a scalable fintech success story.
5x
Media Spend Scale
Scaled advertising investment whilst maintaining efficiency.
50%
CPI Reduction
Halved cost per install through strategic optimisation.
3x
Install Growth
Tripled monthly app installations with quality users.
14x
Repayment Surge
Achieved 14x increase in monthly repayment amounts.
5x
Conversion Boost
Multiplied campaign conversion rates five-fold.
Milestones & Wins
₹2L to ₹10L
Scaled monthly media budget 5x whilst maintaining profitability.
₹22 to ₹12 CPI
Reduced app campaign cost per install by 45%.
1K to 3K+ Installs
Tripled monthly app installations with quality targeting.
7%-40%
Boosted conversion rate
From ₹2.5 Cr to ₹35 Cr+ in Repayment Growth
Demonstrating strong user quality and product-market fit. This exponential increase highlights the effectiveness of our strategies in attracting and retaining high-value customers.
Revenue Transformation
Our strategic interventions led to a significant scaling of revenue, demonstrating a highly effective and adaptable business model.
What began as a foundational revenue of just ₹7 Lakhs has undergone a monumental transformation, rocketing to an impressive ₹3.6 Crore.
This isn't merely growth; it's a testament to our robust strategies, deep market understanding, and an unwavering commitment to innovation. This exponential increase establishes a sustainable and highly scalable business model, perfectly poised for accelerated future growth and significant investment.
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